Conclusion

From a broad prospective, the “hands-on” approach favored by the Mendoza government has certainly had its positive and negative. However, after the oversupply crisis of the 1980s, it seems as if they have learned from prior mistakes of overregulation and limited responsibility. In fact, the government’s participation in the industry is vital for continued growth.

The future of the wine industry in Mendoza is favorable. In every area, with the exception of table wine, the wine industry is growing at a healthy pace. In fact, wine has become one of the top exports for the country. With the stable framework the industry has put in place, with institutions such as ProMendoza and COVIAR, the industry appears to be on the right track for long-term growth.